Video is the single most disruptive force on the horizon. In the next 36 months, the footprint of video content, video stories, video communication and video collaboration will rapidly expand in organizational learning. Several ideas that contribute to the rise in videos for learning are:
Demand for stories, stories, and more stories. Learners are craving stories as a bigger part of their learning content. Homegrown videos from peers, subject matter experts, customers or competitors will become a larger part of video content.
·The rise of point and shoot, high-definition “flip cams”. For example, cameras were distributed to six participants, who were asked to shoot footage over three days. In just a few hours, these participants learned how to frame and edit a cohesive and compelling story. A videographer taught them to take a series of video stills that would miss with audio to teach or illustrate a keep point. This was done with cameras that cost less than $150 each.
·Simpler editing. Editing can be done with online resources, such as including embedded links to intranet or external sites. We will see a shift of videoconferencing from hardware, room0based, complex technology to a click-and-connect resource. The implications for learning are:
oVirtual teamwork
oTelepresence
oVideo teaching and coaching
oBlended video modes (live group conversations with captures video elements)
oRepurposing content
It is critically important for learning leaders to become more comfortable, experimental and skillful when deploying video content, stories, and communication. With limited budgets, this is a no-brainer in terms of low-cost technology and innovation.
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